New multi-sensory 4DX cinema opens at Nu Metro Emperors Palace
Wednesday, June 21, 2017
Entertainment at Emperors Palace will be taken to a whole new level: cinemagoers will no longer just watch movies, but can now significantly enhance their Nu Metro cinema outing with 4DX effects being added to target all senses (such as wind, motion, water spray, scent and lightning) in the state-of-the-art new cinema. 4DX is exclusive to Nu Metro Cinemas in South Africa. Driven by overwhelming public demand, this new 4DX cinema at Emperors Palace is the second such cinema for Johannesburg, the third for Gauteng and the fifth 4DX cinema in South Africa. South Africa has one of the highest densities of 4DX cinemas in the world, and Nu Metro is also pleased to offer moviegoers the cheapest 4DX tickets in the world.
“As one of our most popular cineplexes, Nu Metro at Emperors Palace is located within one of South Africa’s most popular tourist destinations. 4DX will give local moviegoers, and visitors wanting to experience this very unique and exclusive cinema outing, an opportunity to view movies on a whole different level. These world-class cinemas add a new dimension to popular blockbusters, to establish a one-of-a-kind trip to the movies. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get!” explains Nitesh Matai, Nu Metro Cinemas: Managing Executive.
“We are incredibly excited about the launch of 4DX at Nu Metro Emperors Palace. This is the next step in cutting-edge cinematic technology and we’re thrilled to offer this extraordinary multi-sensory cinema experience as an additional entertainment option to our visitors”, comments Dave Milne, Peermont Hotel and Resort Executive.
Nu Metro’s 4DX cinemas feature seats that move in sync with every single scene of action on-screen, driven by a sophisticated, computerised Servo motoring system in each seat (not hydraulics), allowing for realistic movement simulations – from racing a crash-car to falling through the sky or drifting on the ocean. Cinemagoers can feel the wind in their hair, they can feel sprays of water or blasts of air hitting them from specialised effect systems installed in front of them, and they can smell the scent of flowers and be moved around in their seat to become a part of the movie itself. Nu Metro is the first and only cinema group to premier the revolutionary 4DX cinema format in Africa. 4DX pushes the limits of cinema to its ultimate pinnacle. This cutting-edge technology allows a motion picture presentation to be augmented with environmental effects such as seat motion, wind, fog, lights, and scents along with the standard video and audio. The 3D visuals on-screen, along with Dolby 7.1 surround sound, are enhanced to the max with effects targeted to submerge the viewer in a fully immersive sensory experience.
4DX delivers a multi-sensory experience like nothing seen, heard, felt or even smelt before. The new 4DX cinemas involve all five senses for consumers to enjoy an entertainment destination without comparison. The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system is the upgraded Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema also uses an enhanced lamp for brighter picture in both 2D and 3D.