PalaceBet Partners With Superbru

Wednesday, January 13, 2021

Leading sports prediction website Superbru has announced PalaceBet, Emperors Palace's online sportsbook, as its official Sportsbook and Live Games partner. Established in 2006 Superbru is a highly popular sports predictor brand that has sports fans competing in competitions such as the FIFA World Cup, English Premier League, Wimbledon, and even Rugby League and Cycling.

‘Every sports fan knows Superbru, and as a brand synonymous with sports entertainment, we are thrilled to be their official partner when it comes to sports betting,’ says Peermont Chief Executive Officer Nigel Atherton.
PalaceBet burst onto the scene in 2020 as the first online sportsbook of the prestigious Peermont Hotel and Casino group. Powered by the industry leading Draftkings software, PalaceBet offers a wide spread on all major sports and leagues, including soccer, rugby, cricket, boxing and motorsport from a variety of leagues around the globe. Complementing their offering, PalaceBet also offers online fixed-odds betting live games from popular developers BetGames and Evolution Gaming.

‘We pride ourselves on partnering with the best of the best and as far as sports brands go, you don’t get better than Superbru,’ says PalaceBet General Manager Iain Gutteridge. ‘Superbru is based on the same philosophy as PalaceBet: built by sports fans, for sports fans. And as a sports nut that plays on Superbru, I am totally excited about this partnership – it’s like having your two favourite teams from different sports join forces!’

‘There are clear synergies between our prediction games and sports betting, and the opportunity to explore those with PalaceBet is exciting, ‘ said Andy Wood, founder of Superbru. ‘The team at Peermont share our vision, in terms of enhancing the enjoyment of sport and responsible gambling, and we will together add value to the fans’ experience.’

James Hutchison, Superbru’s Commercial Director, added, ‘We can identify those people on Superbru that are interested in sports betting, so that we can share data-driven insights and tips from our community.  Those not interested in betting will not see any betting-related content or ads, maintaining the family-friendly nature of Superbru.  The team at PalaceBet has been fully-supportive of this segmented approach, and we are confident that they are the perfect partner for Superbru.’

For more information visit , alternatively find our more about Superbru on

PalaceBet is an online sports book which offers betting on a variety of local and international sports, as well as fixed-odds betting on a variety of live games. PalaceBet is licenced and regulated by the Western Cape Gambling & Racing Board.


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